Undergraduate Business · B.S. in Business and Enterprise Management · Career Pathway Guide

BEM Career Pathways

A student-facing exploration and job-search planning guide for BEM students. Use this site to learn what BEM graduates commonly do, compare possible pathways, test your interests, and build a stronger internship and full-time search over time. You do not have to pick one path and be done; the goal is to use the information here to make better decisions as your interests, coursework, internship evidence, and conversations with alumni and employers develop.

551BEM outcomes by function / industry, FDS 2018-2025
323reported accepted job titles
2searches: internship + full-time
Start here: how to navigate this Career Pathways site for maximum results
Use this page as a practical navigation map. The site works best when you move from outcome evidence, to pathway comparison, to employer and role research, to skill-building, and finally to a specific job-search plan you can discuss with your Career Coach.
Recommended student workflow

BEM Career Pathways navigation map

Do not treat the site as a one-time reading assignment. Work through it in a sequence: learn where students land, compare paths, identify employers and job titles, build evidence, and convert what you learn into a focused search plan.

Best use Complete one pass before a coaching appointment, then return to specific sections as your goals become clearer.
1 Review employment by function Use BEM outcome data to understand where Business and Enterprise Management graduates most often land. 2 Explore common BEM pathways Compare consulting, marketing, finance, analytics, sales, and management paths. 3 Build a target-employer list Use employer cards to identify organizations with historical hiring evidence and current-fit signals. 4 Translate interest into job titles Use job-title cards to learn the language employers use in postings and interviews. 5 Build proof for priority skills Use the Skill Builder and Curriculum Evidence sections to turn coursework and activities into evidence. 6 Create your job-search plan Convert your research into a target role, priority skills, outreach plan, and weekly search actions.
First pass: learn the market

Start with Employment by Function and outcome trends. Ask: Which functions appear most often? Which pathways match my interests and concentration? Which options create questions I should bring to my coach?

Employment by FunctionCareer Outcome Trends
Second pass: research targets

Move from broad interest to specific employers and job-title families. Use the site to build a starter list, then validate current openings in 12Twenty, Handshake, LinkedIn, Wake Network, and employer career sites.

EmployersJob Titles
Third pass: build evidence

Identify the skills your target roles require and connect those skills to class projects, experiential work, certifications, student leadership, internships, and independent practice.

Skill BuilderCurriculum Evidence
Final pass: execute

Use your target role, employer list, priority skills, and evidence to create a job-search plan and story you can use in applications, outreach, interviews, and coaching conversations.

Job Search PlanYour Story
Before you meet with your Career Coach, bring as many of these four components as possible
1. One or two pathways you are exploring 2. Five to ten employers to research 3. Three job titles or role families to search 4. Two priority skills you can prove with evidence
Did this create more questions than answers? That is the point of Start Here. Use the map to identify what you need to learn next, then meet with your Career Coach to turn questions into a search strategy.
Employment by Function
Functional areas of the jobs BEM graduates accepted (2018–2025), using Outcomes Data. Use this data to see where prior BEM students have landed and to generate questions about fit; the largest categories are starting points for exploration, not limits on your search.
Verified outcomes data. Data source: PowerBI data → FDS Historical Outcomes → UG-BEM by Accepted Function, 2018–2025.
24.1% Consulting
133 students · #1 function
22.9% Marketing/Sales
126 students · #2 function
15.1% Finance
83 students · #3 function
62.1% Top 3 functions combined
342 of 551 students
Rank Function Count % of total
1 Consulting 133 24.1%
2 Marketing/Sales 126 22.9%
3 Finance 83 15.1%
— Function not coded in FDS 75 13.6%
4 Other 53 9.6%
5 Analytics / Data Analytics 24 4.4%
6 Operations / Supply Chain 12 2.2%
7 General Management 11 2.0%
8 Advertising/Public Relations 9 1.6%
9 Other (please specify) 9 1.6%
10 Education 6 1.1%
11 Human Resources 6 1.1%
12 Entrepreneur/Founder 2 0.4%
13 Accounting 1 0.2%
14 Information Technology 1 0.2%
Counts are from uploaded BEM FDS Historical accepted-function data for 2018–2025. Read percentages as directional evidence, not as a rule limiting your search. Validate current opportunities in Handshake, 12Twenty, LinkedIn, Wake Network, and employer career sites. The uploaded detail for BEM outcomes listed as Other includes specialized business paths such as real estate, insurance, merchandising, project management, sports, underwriting, wealth management, and related roles.
Career pathway profiles
Explore these highlighted BEM pathways as starting points for learning and comparison. They are based on common historical outcomes, but they are not a fixed menu of only eight acceptable choices. Remember, you will want to compare this outcomes data with current market insights. What was popular 3 years ago may have shifted this cycle.
Pathway cardsPathway employersEmployer detail cardsJob titles
Filter:
Exploration note: You are not choosing a permanent identity from this list. These pathways reflect common BEM outcomes and give you language for research, applications, and coaching conversations. It is normal to compare more than one before you narrow.
Largest BEM function

Consulting / Advisory

For students who like solving ambiguous business problems, working with clients, and translating research and analysis into recommendations.

133 function outcomes
Management Consulting concentrationClient problemsStrategy / transformation
Pathway employers
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Berkeley Research Group7 BEM hires · Advisory / consulting
AnalystAssociateConsulting Analyst
Capco6 BEM hires · Financial services consulting
Business AnalystConsultantFinancial Services Consultant
Role search terms
Consultant · 8Associate Consultant · 4Consulting Analyst · 4Business Analyst · 14
View employer detail cardsCompare job titles
Major pathway

Marketing / Sales / Brand

For students who want customer, brand, growth, revenue, or market-facing work in CPG, retail, digital, media, and services.

126 function outcomes
Marketing concentrationBrand / customerSales / growth
Pathway employers
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Abercrombie & Fitch6 BEM hires · Retail / brand / merchandising
Assistant BuyerAssistant MerchantMarketing roles
Role search terms
Digital Marketing Analyst · 8Marketing Analyst · 6Assistant Marketing · 6Sales Analyst · 4
View employer detail cardsCompare job titles
Strong industry channel

Finance / Financial Services

For students interested in banking, investment management, financial services, analysis, and relationship-driven finance roles.

83 function outcomes
Financial servicesAnalyst rolesCharlotte / NYC
Pathway employers
Dimensional Fund Advisors8 BEM hires · Investment management / financial services
AnalystClient Relationship AssociateMarketing Analyst
Wells Fargo7 BEM hires · Financial services / banking
AnalystFinancial AnalystCommercial Banking Analyst
Bank of America5 BEM hires · Financial services / banking
AnalystFinancial AnalystBusiness Analyst
FactSet6 BEM hires · Financial technology / data
AnalystClient Solutions AssociateAssociate
Role search terms
Financial Analyst · 8Analyst · 19Investment Banking Analyst · 4
View employer detail cardsCompare job titles
Growing fit

Business Analytics / Insights

For students who combine business judgment with Excel, dashboards, research, market data, and decision support.

24 analytics outcomes
Data-informed businessDashboardsDecision support
Pathway employers
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
FactSet6 BEM hires · Financial technology / data
AnalystClient Solutions AssociateAssociate
Berkeley Research Group7 BEM hires · Advisory / consulting
AnalystAssociateConsulting Analyst
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
Role search terms
Business Analyst · 14Digital Marketing Analyst · 8Marketing Analyst · 6Analyst · 19
View employer detail cardsCompare job titles
Broad business path

General Management / Rotational

For students who want management-development programs, business rotations, operations, and cross-functional leadership.

11 general management outcomes
LeadershipRotational programsOperations view
Pathway employers
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Abercrombie & Fitch6 BEM hires · Retail / brand / merchandising
Assistant BuyerAssistant MerchantMarketing roles
Wells Fargo7 BEM hires · Financial services / banking
AnalystFinancial AnalystCommercial Banking Analyst
Role search terms
Business Management Associate · 9Associate · 26Business Development Associate · 5
View employer detail cardsCompare job titles
Customization path

Entrepreneurship / New Business Development

For students who want venture, startup, product, business development, partnerships, or a customized concentration story.

BEMN + Build Your Own
New Business DevelopmentBuild Your OwnVenture / growth
Pathway employers
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Role search terms
Business Development Associate · 5Associate · 26
View employer detail cardsCompare job titles
Pathway employers
Select a pathway to filter and jump to the matching employer detail cards below. Use this map to explore employers connected to common BEM outcomes, then validate current opportunities in Handshake, 12Twenty, LinkedIn, Wake Network, and employer career sites.
Filter employers:
Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
Back to PathwaysBack to Pathway Employers
Employer detail cards
These cards highlight employers with BEM hiring history and connect them to role families students can research, network into, and search for in Handshake, 12Twenty, LinkedIn, Wake Network, and company career sites. Treat these employers as starting points for exploration, not as the only places BEM students should apply.
Verified outcomes data. Data source: PowerBI data → FDS Historical Job Titles and Employers → BEM Employers and BEM Job Titles, 2018–2025.
Filter:

EY

Professional services / consulting · 43 BEM hires ’18-’25
Verified

Consulting, financial services advisory, business transformation, risk, strategy, and professional-services pathways.

Roles / title families to research
Business AnalystConsultantAssociateFinancial Services Consultant
12TwentyAlumniFind in Handshake

Red Ventures

Digital marketing / media / growth · 23 BEM hires ’18-’25
Verified

Digital marketing, analytics, customer acquisition, content, growth, and business strategy roles.

Roles / title families to research
Digital Marketing AnalystAssociate ProgramBusiness AnalystGrowth Associate
12TwentyAlumniFind in Handshake

General Mills

Consumer packaged goods · 16 BEM hires ’18-’25
Verified

Brand, sales, business management, category, marketing, and rotational commercial pathways.

Roles / title families to research
Business Management AssociateMarketing AnalystSales AnalystBrand / category roles
12TwentyAlumniFind in Handshake

KPMG

Professional services / advisory · 15 BEM hires ’18-’25
Verified

Advisory, risk, consulting, accounting-adjacent, technology, and financial-services pathways.

Roles / title families to research
Business AnalystConsultantAdvisory AssociateRisk / transformation roles
12TwentyAlumniFind in Handshake

AlphaSights

Expert network / client service · 14 BEM hires ’18-’25
Verified

Client service, client solutions, research, and commercial project management roles.

Roles / title families to research
Client Solutions AssociateClient Service AssociateAssociateBusiness Development
12TwentyAlumniFind in Handshake

Deloitte

Consulting / professional services · 12 BEM hires ’18-’25
Verified

Consulting, strategy, risk, business transformation, technology, and implementation roles.

Roles / title families to research
Business AnalystConsulting AnalystConsultantAdvisory roles
12TwentyAlumniFind in Handshake

Accenture

Technology consulting / transformation · 11 BEM hires ’18-’25
Verified

Technology consulting, business analyst, project, systems, transformation, and change roles.

Roles / title families to research
Associate ConsultantBusiness AnalystConsulting AnalystProject roles
12TwentyAlumniFind in Handshake

Newell Brands

Consumer products / brand management · 10 BEM hires ’18-’25
Verified

Brand, category, marketing, sales, commercial, and product-related business roles.

Roles / title families to research
Assistant MarketingMarketing AnalystCategory / brand rolesBusiness Associate
12TwentyAlumniFind in Handshake

Dimensional Fund Advisors

Investment management / financial services · 8 BEM hires ’18-’25
Verified

Client group, investment, financial services, marketing, and relationship roles.

Roles / title families to research
AnalystClient Relationship AssociateMarketing AnalystGlobal Client Group Analyst
12TwentyAlumniFind in Handshake

Wells Fargo

Financial services / banking · 7 BEM hires ’18-’25
Verified

Commercial banking, finance, risk, real estate banking, operations, and analyst pathways.

Roles / title families to research
AnalystFinancial AnalystCommercial Banking AnalystBusiness Analyst
12TwentyAlumniFind in Handshake

Berkeley Research Group

Advisory / consulting · 7 BEM hires ’18-’25
Verified

Economic, disputes, analytics, healthcare, performance improvement, and advisory consulting roles.

Roles / title families to research
AnalystAssociateConsulting AnalystBusiness Analyst
12TwentyAlumniFind in Handshake

Abercrombie & Fitch

Retail / brand / merchandising · 6 BEM hires ’18-’25
Verified

Retail leadership, merchandising, planning, customer, brand, and marketing roles.

Roles / title families to research
Assistant BuyerAssistant MerchantMarketing rolesManagement development
12TwentyAlumniFind in Handshake

FactSet

Financial technology / data · 6 BEM hires ’18-’25
Verified

Financial data, client solutions, research, analytics, and financial-services technology roles.

Roles / title families to research
AnalystClient Solutions AssociateAssociateFinancial services roles
12TwentyAlumniFind in Handshake

Capco

Financial services consulting · 6 BEM hires ’18-’25
Verified

Business consulting, financial services, transformation, technology, and operations roles.

Roles / title families to research
Business AnalystConsultantFinancial Services ConsultantAnalyst
12TwentyAlumniFind in Handshake

Bank of America

Financial services / banking · 5 BEM hires ’18-’25
Verified

Corporate banking, wealth, finance, operations, and early-career analyst roles.

Roles / title families to research
AnalystFinancial AnalystBusiness AnalystBanking analyst roles
12TwentyAlumniFind in Handshake
Data note: Employer counts are BEM historical hires from the FDS 2018-2025 employer file. Role chips show BEM-supported title families to research for each employer and should be confirmed against current-cycle postings in 12Twenty and Handshake.
Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
Back to PathwaysBack to Employer Detail Cards
Job titles
Each job-title card includes the BEM hire count and employers to research for that title family. Use these titles and close variants to learn the language of the market, compare role families, and build stronger search terms. You may explore multiple title families before narrowing.
Verified outcomes data. Data source: PowerBI data → FDS Historical Job Titles and Employers → BEM Employers and BEM Job Titles, 2018–2025.
Filter:

Associate

Generalist / early-career business
26 hires

Broad early-career associate roles across consulting, client service, business development, finance, and rotational programs.

CommunicationStructured problem solvingBusiness fundamentals
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
12TwentyAlumni

Analyst

Business / finance / operations analysis
19 hires

Entry analyst roles where students turn data, market research, financial information, or business problems into recommendations.

Excel / analysisResearchSynthesis
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
12TwentyAlumni

Business Analyst

Consulting / operations / technology
14 hires

A high-fit BEM role for students who like diagnosing business problems, mapping processes, and translating requirements for teams.

Process mappingStakeholder interviewsData interpretation
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
12TwentyAlumni

Business Management Associate

Rotational / general management
9 hires

A structured early-career business role that usually rotates students through functions or places them into management-development pipelines.

LeadershipOperations viewPresentation
Employers to research for this role family
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Wells Fargo7 BEM hires · Financial services / banking
AnalystFinancial AnalystCommercial Banking Analyst
12TwentyAlumni

Digital Marketing Analyst

Marketing analytics / growth
8 hires

A role family for students who pair marketing strategy with analytics, digital channels, campaigns, and customer acquisition metrics.

Campaign analysisDigital platformsStorytelling with data
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
12TwentyAlumni

Consultant

Consulting / advisory
8 hires

Client-facing problem-solving roles requiring strong communication, frameworks, research, and comfort with ambiguity.

Issue treesClient communicationExecutive presence
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
12TwentyAlumni

Financial Analyst

Finance / corporate finance
8 hires

Supports forecasting, performance reporting, investment analysis, budgets, and financial decision-making.

Financial modelingExcelBusiness drivers
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
Dimensional Fund Advisors8 BEM hires · Investment management / financial services
AnalystClient Relationship AssociateMarketing Analyst
Wells Fargo7 BEM hires · Financial services / banking
AnalystFinancial AnalystCommercial Banking Analyst
Berkeley Research Group7 BEM hires · Advisory / consulting
AnalystAssociateConsulting Analyst
12TwentyAlumni

Assistant Marketing

Marketing / brand support
6 hires

Marketing execution and coordination roles connected to brand, creative, customer, and campaign work.

Brand positioningProject coordinationMarket research
Employers to research for this role family
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Abercrombie & Fitch6 BEM hires · Retail / brand / merchandising
Assistant BuyerAssistant MerchantMarketing roles
12TwentyAlumni

Marketing Analyst

Marketing strategy / insights
6 hires

Analyzes customer, market, brand, and campaign information to guide marketing decisions.

Customer insightsData visualizationMarketing metrics
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
12TwentyAlumni

Client Solutions Associate

Client service / insights
5 hires

A strong fit for students who like fast research, professional communication, and solving client requests under time pressure.

Client communicationResearch speedPrioritization
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
12TwentyAlumni

Business Development Associate

Sales / growth / partnerships
5 hires

Builds pipeline, supports customer or partner growth, and translates market opportunities into revenue activity.

ProspectingCRMPersuasive communication
Employers to research for this role family
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Newell Brands10 BEM hires · Consumer products / brand management
Assistant MarketingMarketing AnalystCategory / brand roles
Dimensional Fund Advisors8 BEM hires · Investment management / financial services
AnalystClient Relationship AssociateMarketing Analyst
12TwentyAlumni

Client Service Associate

Client relationship management
4 hires

Supports client relationships, service delivery, onboarding, and account coordination.

Client careDetail orientationFollow-through
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
12TwentyAlumni

Sales Analyst

Sales operations / revenue
4 hires

Analyzes sales activity, territories, customers, and revenue performance for commercial teams.

Sales metricsExcelCRM reporting
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
General Mills16 BEM hires · Consumer packaged goods
Business Management AssociateMarketing AnalystSales Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
12TwentyAlumni

Investment Banking Analyst

Finance / investment banking
4 hires

Highly competitive finance role requiring modeling, valuation, transaction support, and strong preparation.

ValuationFinancial modelingAttention to detail
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
Dimensional Fund Advisors8 BEM hires · Investment management / financial services
AnalystClient Relationship AssociateMarketing Analyst
Wells Fargo7 BEM hires · Financial services / banking
AnalystFinancial AnalystCommercial Banking Analyst
Berkeley Research Group7 BEM hires · Advisory / consulting
AnalystAssociateConsulting Analyst
12TwentyAlumni

Associate Consultant

Consulting / advisory
4 hires

Entry consulting role focused on analysis, research, workstream execution, and client deliverables.

Problem solvingDeck buildingTeamwork
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
Accenture11 BEM hires · Technology consulting / transformation
Associate ConsultantBusiness AnalystConsulting Analyst
12TwentyAlumni

Consulting Analyst

Consulting / transformation
4 hires

Analyst role in consulting where students support research, data analysis, business cases, and implementation work.

Business casesAnalyticsPresentation
Employers to research for this role family
EY43 BEM hires · Professional services / consulting
Business AnalystConsultantAssociate
Red Ventures23 BEM hires · Digital marketing / media / growth
Digital Marketing AnalystAssociate ProgramBusiness Analyst
KPMG15 BEM hires · Professional services / advisory
Business AnalystConsultantAdvisory Associate
AlphaSights14 BEM hires · Expert network / client service
Client Solutions AssociateClient Service AssociateAssociate
Deloitte12 BEM hires · Consulting / professional services
Business AnalystConsulting AnalystConsultant
12TwentyAlumni
Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
Job Search Plan
Build a customized BEM search plan by choosing a career pathway or job title / role group you want to explore, selecting a related skill, and connecting that skill to actual BEM curriculum evidence. You can revise your choices as you learn more. Then choose the search track you are running: junior-summer internship or senior full-time job.

Customize your BEM Job Search Plan

Start with a pathway or role group you want to understand better. Then choose a priority skill and turn BEM courses, concentration choices, BEM 389 internship work, leadership experiences, and portfolio evidence into a search plan you can discuss with your Career Coach.

Step 1 — Begin with a pathway or job title / role group
Open Skill Builder
Step 3 is available now. Choose a target above and a skill below to customize the Job Search Plan and curriculum evidence. You can change your choices as you explore. Until then, use the internship and full-time timing tracks underneath as your baseline BEM search system.
Step 2 — Choose a priority skill related to that target
Select a Step 1 target to see skill choices.
If the skill you want to build is not listed: use the built-in skills as examples, not limits. Name the skill, upload syllabi for courses you are taking or considering, and ask an AI tool to map that skill to BEM coursework, assignments, projects, internship evidence, university resources, student organizations, employer events, LinkedIn Learning, certifications, volunteer/work experiences, and portfolio artifacts. Then meet with your Career Coach to decide which evidence is strongest for your target role.AI prompt to try: I am a BEM student exploring [target role or pathway]. I want to develop [skill]. Using the syllabi and course materials I upload, suggest ways I can build this skill through curricular evidence, university resources and activities, non-university resources, projects, and portfolio artifacts. Also suggest how I could explain the skill on my resume, LinkedIn profile, and in interviews.
Search direction
Select a pathway or role group
This panel will translate your selection into search keywords, employer targets, weekly actions, and networking prompts.
Step 3 · BEM curriculum evidence
Connect coursework to proof
After Step 1 and Step 2, this area will show the actual BEM courses, concentration options, BEM 389 internship evidence, and portfolio artifacts that support the selected skill.
Timing tracks for the BEM search
BEM students run two connected searches. Use the customized target and skill plan above, then choose the track below that matches where you are in the undergraduate timeline.
Search 1 · Junior-summer internship
Secure a meaningful internship that satisfies BEM 389, gives you supervisor feedback, and creates the evidence you will use in senior-year recruiting.
Search 2 · Senior full-time job
Convert internship deliverables, concentration choices, BEM coursework, leadership experiences, and alumni networking into a focused full-time offer strategy.
Junior-summer internship search. Your internship is not just a requirement — it is the evidence engine for the full-time search. Treat the internship search like a role-family experiment: explore several common BEM outcomes, test one primary pathway and one adjacent pathway, and prioritize roles that will produce deliverables you can explain in interviews.
Goal: enter junior fall with a clear internship direction, not a blank search.
  • Test one primary pathway and one adjacent pathway. Use BEM outcomes, concentrations, and job title cards to decide which directions you want to explore through research, networking, and applications.
  • Translate BEM 211, BEM 221, BEM 202, and BEM 287 into early search language. Build a resume that shows teamwork, customer insight, quantitative thinking, and professional readiness.
  • Create a 30-employer seed list. Include BEM historical employers, local/regional employers, family/personal-network leads, Wake alumni employers, Handshake postings, and companies aligned with your concentration.
Goal: build a real internship pipeline before spring pressure peaks.
  • Submit 5-8 targeted applications weekly. Prioritize roles that will produce analytical, client-facing, operational, financial, or marketing deliverables you can show later.
  • Send 5-7 outreach messages weekly. Use Wake Network, WFU LinkedIn alumni, WFUSB LinkedIn alumni, employer events, and previous interns to learn role expectations and timing.
  • Ask evidence-based questions. Ask what projects interns own, what tools they use, how feedback is given, and what makes an intern convert to a return offer or referral.
Goal: secure an approved internship before work begins and enter it with a portfolio plan.
  • Confirm BEM 389 requirements early. Validate duties, supervisor, dates, hours, learning outcomes, and approval requirements before work begins.
  • Prepare portfolio categories before day one. Track deliverables, feedback, metrics, decisions, teamwork moments, and stakeholder communication examples.
  • Plan weekly reflection. Every Friday, write down the problem, your action, tool or framework used, result, and what story it supports for the senior search.

Weekly internship-search rhythm

  • 5-8 targeted applications to roles aligned with your primary or adjacent pathway.
  • 5-7 alumni/employer outreach messages tied to active or upcoming applications.
  • One resume or LinkedIn update using BEM coursework, concentration language, or leadership evidence.
  • One interview practice rep: behavioral, role motivation, or employer-specific answer.

BEM 389 readiness checklist

  • Minimum 200 hours over at least five weeks.
  • Approval, paperwork, and orientation before work begins.
  • Defined responsibilities and intended learning outcomes.
  • Status reports, final reflection, and portfolio artifacts.
Senior full-time job search. Your full-time search should not restart from zero. Use the internship, BEM concentration, leadership, ethics, simulation, strategy, and portfolio evidence to prove you are ready for a specific business role family.
Goal: start senior fall with a clear target, updated resume, and evidence bank.
  • Turn internship work into 3-5 strong bullets. Use problem, action, tool/framework, stakeholder, and result language.
  • Choose a primary and adjacent role family. Avoid applying randomly; use BEM job-title evidence and employer cards to focus while keeping one adjacent pathway open.
  • Update LinkedIn and portfolio. Add internship projects, BEM concentration, leadership, and target skills.
Goal: build enough high-quality pipeline before November.
  • Submit 6-10 targeted applications weekly. Tie each application to one role family and one evidence story.
  • Pair priority applications with relationships. Contact alumni or employer representatives before or shortly after applying.
  • Use BEM 318, BEM 365, BEM 388, and concentration work as interview evidence. Prepare stories on leadership, ethics, business judgment, and simulated decision-making.
Goal: diagnose the funnel and make targeted changes, not random changes.
  • If applications are not converting: revise target roles, resume evidence, keywords, and referral volume.
  • If interviews are not converting: practice internship impact stories, leadership stories, and role-specific motivation with a coach.
  • Expand strategically. Add adjacent titles, regional employers, alumni-led firms, growth companies, nonprofits, sports/media, or entrepreneurial organizations only where your story still fits.

Weekly full-time-search rhythm

  • 6-10 applications aligned with primary or adjacent pathway.
  • 6-8 networking touches with alumni, recruiters, and internship contacts.
  • Two interview practice stories: one internship-impact story and one leadership/team story.
  • Friday pipeline review: applications, contacts, interviews, rejections, follow-ups, and next actions.

Full-time search assets

  • One role-specific resume for each pathway you pursue.
  • LinkedIn profile naming BEM, concentration, internship evidence, leadership, and target skills.
  • Portfolio or story bank with internship deliverables, class projects, leadership examples, and quantified outcomes.
  • Clear answer to: why this role, why this employer, why now?
Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
Skill Builder
Use Skill Builder to convert an area of interest into visible evidence: coursework, concentration choices, projects, internship deliverables, leadership examples, LinkedIn Learning certificates, and interview stories. You can use this while you are still exploring, not only after you have chosen a pathway. Step 3 is available now, but its curriculum text customizes only after you complete Step 1 and Step 2.

Build the skills that make BEM evidence visible

Select a target role family, review the priority skills for that role, then connect each skill to curriculum, WFU resources, and employer-facing proof.

WFU LinkedIn Learning access for skill building: Use LinkedIn Learning through WFU to close gaps for your target role. Pair one course with one BEM project, internship deliverable, dashboard, client memo, market analysis, or leadership example so the skill becomes evidence you can use on your resume, LinkedIn profile, and in interviews.
Open LinkedIn Learning Open Step 3 curriculum map
Step 1 · Choose the role family you are targeting
Step 2 · Choose a priority skill to build evidence
If your priority skill is not one of the built-in choices: create your own skill-building plan. Upload syllabi, assignment descriptions, internship descriptions, club/project ideas, or job postings into an AI tool and ask it to identify where the skill can be practiced, documented, and translated into employer-facing evidence. Bring the AI-generated plan to your Career Coach so you can refine it into resume bullets, LinkedIn language, interview stories, and next actions.AI prompt to try: I am a BEM student. I want to build evidence for [skill] for [target role]. Review the syllabi, assignments, job postings, and resources I upload. Recommend course projects, campus activities, university resources, non-university resources, LinkedIn Learning topics, portfolio artifacts, and interview stories that would help me prove this skill.
WFUSB curriculum and experiences
    WFU / external resources
      Evidence to show employers
        Start by selecting a role family above.
        How to use this: Do not try to list every skill. Pick the two or three skills that matter most for the roles you are exploring and build one concrete proof point for each: a class project, internship deliverable, portfolio artifact, leadership example, LinkedIn Learning completion, or employer-ready story.
        Return to Step 1Return to Step 2
        Step 3 is available now. The curriculum map below shows default BEM guidance. To customize the text, choose a BEM role family in Step 1 and a priority skill in Step 2 first.
        After both selections are made, this section updates with role-specific courses, academic actions, and employer-facing evidence.
        Step 3 · Connect your BEM choices to the curriculum. This section is available as default guidance now. After Step 1 and Step 2 selections, it updates to show which BEM courses, concentrations, internship evidence, portfolio artifacts, and interview stories best support the selected career direction.
        Step 3 · Curriculum → career: Leverage the Academic Program to Build Skills
        This Step 3 curriculum map provides default BEM curriculum guidance and becomes personalized after Step 1 role-family and Step 2 priority-skill selections. Students enter the School of Business in sophomore spring, then use the BEM core, concentration, professional development series, required internship, leadership, ethics, and capstone work to create internship and full-time evidence.
        54hours in the major
        business core + concentration
        5concentration paths
        including Build Your Own
        BEM 389required internship
        career-related practicum
        Portfolioturn work into proof
        resume + interviews
        Personalized from Skill Builder Steps 1 and 2

        Choose a role family and skill above to personalize this curriculum map

        After a student selects Step 1 and Step 2 in Skill Builder, this section changes to show which BEM courses, concentration choices, internship evidence, and portfolio artifacts best support that specific career direction.

        Update Skill Builder choices

        Best-fit concentration signal

        Select a role family to see whether Marketing, International Business, New Business Development, Management Consulting, or Build Your Own is the strongest signal.

        Courses to emphasize

        • Core business courses plus BEM 287, BEM 389, and concentration electives.

        Evidence to produce

        • Resume bullets, LinkedIn stories, internship portfolio artifacts, and interview examples.

        Next academic actions

        • Use advising and coaching to align concentration, internship targets, and search materials.

        Skill-specific emphasis

        Select a Step 2 skill to see how that skill should shape your coursework, internship deliverables, and portfolio proof.

        Core business foundation

        Use the BEM core to show employers you understand how organizations work across accounting, quantitative analysis, marketing, operations, MIS, legal environment, finance, organizational behavior, and strategy.

        ACC 221BEM 202BEM 221BEM 241BEM 251FIN 231

        Professional readiness sequence

        Use BEM 287, coaching, employer events, and reflection work to create the career assets required for both searches: resume, LinkedIn, interview stories, target list, networking language, and offer-readiness.

        BEM 287Career coachingEmployer eventsSearch tracker

        Internship + leadership proof

        Use BEM 389, BEM 318, BEM 365, and BEM 388 to show applied judgment: working in organizations, leading with others, handling ethical choices, simulating business decisions, and reflecting on performance.

        BEM 318BEM 365BEM 388BEM 389

        Goal: use the transition into BEM to move from broad interest to a testable pathway hypothesis. You do not need to know your final career yet; you do need a primary and adjacent pathway to guide employer research.

        • Connect Organizational Behavior and early BEM work to leadership, teamwork, and professional presence stories.
        • Start a resume and LinkedIn profile that show liberal arts strengths plus emerging business skills.
        • Pick 2–3 pathways to test through informational interviews and employer events.
        Academic assetCareer evidence
        BEM entry + advisingPathway hypothesis and concentration questions
        BEM 211Teamwork, motivation, leadership, conflict examples
        BEM 287 preparationResume, LinkedIn, interview-readiness baseline

        Goal: turn BEM coursework into role-specific evidence before internship applications and interviews. Employers should see a candidate who can already speak the language of business.

        • Translate quantitative analysis and finance into Excel, modeling, market, and decision examples.
        • Translate marketing and MIS into customer, channel, data, systems, and digital examples.
        • Translate operations and strategy into process, problem-solving, and recommendation examples.
        Course clusterUse it for these roles
        Marketing + MISMarketing Analyst, Digital Marketing Analyst, Account Manager, Product/brand roles
        Finance + Quantitative AnalysisFinancial Analyst, Analyst, rotational, financial services roles
        Operations + StrategyConsulting, business analyst, management, project roles

        Goal: leave the internship with proof, not just experience. Your full-time search depends on being able to explain what you did, how you thought, what changed, and what you learned.

        • Define responsibilities, learning outcomes, and success measures with your supervisor.
        • Save non-confidential work samples and create weekly reflection notes.
        • Ask for mid-point feedback and end-of-internship feedback you can convert into stories.
        Internship artifactFull-time use
        Project deliverableResume bullet and portfolio sample
        Supervisor feedbackInterview story and reference context
        Final reflectionClear “what I learned about my target role” narrative

        Goal: show employers that you are not only employable, but ready to contribute in complex organizations.

        • Use Calloway Leadership Experience for leadership, self-awareness, team, and feedback examples.
        • Use Ethics and Business Leadership to discuss judgment, trust, and responsibility.
        • Use Management Simulation and Strategic Management to show integrated business thinking.
        Senior-year evidenceInterview translation
        BEM 318Leadership style, feedback, team effectiveness
        BEM 365Ethical decision-making and responsible business judgment
        BEM 388 / StrategyCross-functional decisions and business tradeoffs
        ConcentrationCareer positioningEvidence to build
        MarketingBrand, customer, digital, sales, account, and growth rolesCampaign analysis, customer research, content, channel plan, KPI dashboard
        International BusinessGlobal business, market entry, trade, multinational employersCountry/market analysis, cross-cultural story, global operations or trade research
        New Business DevelopmentEntrepreneurship, startups, product, business development, growth rolesOpportunity brief, customer discovery, go-to-market plan, pitch deck
        Management ConsultingConsulting, business analyst, transformation, operations, strategy rolesCase practice, diagnostic memo, recommendation deck, process map
        Build Your OwnCustomized story for sports, media, nonprofit, real estate, technology, or other targetsClear rationale, curated coursework, targeted projects, industry-specific networking
        Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
        Resources
        A standalone resource hub for BEM students, organized around employer research, internship search, alumni networking, skill development, and role research.

        12Twenty

        WFUSB

        Use 12Twenty to confirm current postings, employer activity, alumni outcomes, salary context, and event participation.

        Open resource

        Handshake

        WFU

        Use Handshake for internship and full-time postings, employer events, interview schedules, and campus recruiting.

        Open resource

        Wake Network

        WFU

        Find Wake alumni for informational interviews and pathway-specific networking before applying.

        Open resource

        LinkedIn - Wake Forest University Alumni

        WFU alumni

        Use the Wake Forest University LinkedIn alumni page to find alumni by employer, title, location, and industry. Pair it with Wake Network for informational interviews and referral research.

        Open WFU alumni on LinkedIn

        LinkedIn - Wake Forest University School of Business Alumni

        WFUSB alumni

        Use the School of Business LinkedIn page to research business-specific alumni, employers, and job-title language before outreach.

        Open WFUSB alumni on LinkedIn

        LinkedIn Learning through WFU

        WFU

        Build technical skills, industry fluency, and interview/project readiness through WFU access.

        Open resource

        BEM Internship Database

        BEM

        Use the BEM internship resources page and database through WFU login to identify organizations that have hosted or expressed interest in BEM interns.

        Open resource

        O*NET

        External

        Research skills, tasks, and language for target roles before building resumes and interview stories.

        Open resource
        Your BEM story
        Generate audience-specific talking points that connect your liberal arts background, BEM curriculum, concentration interests, internship evidence, leadership, and target role. Use this even if you are still exploring; the goal is to practice explaining your direction clearly as it develops.

        Build your BEM story

        Use this as a rehearsal tool before employer events, alumni outreach, internship interviews, full-time interviews, and coaching appointments. Step 4 changes the wording, depth, and ask based on who you are speaking with.

        Step 1 · What is your strongest BEM edge?
        Step 2 · What experience do you want to feature?
        Step 3 · What role family are you targeting?
        Step 4 · Who are you speaking with?
        Select one option in each step to generate talking points.
        Generated talking points
        Did this create more questions than answers? That's okay! Meet with your Career Coach to talk through what you are learning, compare possible pathways, and choose the next step for your search.
        WFUSB BEM Career Pathways · Skill Builder

        Curated Skill Clusters on LinkedIn Learning

        Turn a broad business education into a focused toolkit for analyst, consulting, project, operations, marketing, sales, and client-facing roles.

        How these resources fit: Complement and reinforce skills developed through the academic program while building additional capabilities for specific job titles and functional roles.

        Relevant entry-level roles
        Business AnalystAssociate ConsultantProject CoordinatorMarketing AnalystAccount ManagerCustomer Success Associate
        A focused approach

        Do not try to complete everything.

        Choose a target role, identify the most important gap, and complete the course that helps you create credible evidence for that role.

        1. Choose a roleUse the job-title and employer pages to select a realistic entry-level target.
        2. Build one skillComplete the most relevant course—not the largest number of courses.
        3. Create proofTurn the learning into a project, work sample, resume bullet, and interview story.
        Shared professional core

        Three foundations for responsible, employer-ready work

        Use these courses to strengthen responsible AI use, judgment, and communication across business functions.

        Shared core 01

        Building AI Literacy and Fluency with Microsoft

        Building AI Literacy and Fluency with Microsoft

        Use AI productively while checking accuracy, protecting data, and preserving your own judgment.

        Turn it into proof: Create a one-page AI use and verification checklist for a class or career project.
        Shared core 02

        Critical Thinking for Better Judgment and Decision-Making

        Critical Thinking for Better Judgment and Decision-Making

        Employers expect you to frame ambiguous problems, test assumptions, and recommend a practical next step.

        Turn it into proof: Write a short decision memo showing the evidence, alternatives, tradeoffs, and recommendation.
        Shared core 03

        Communicating with Confidence

        Communicating with Confidence

        Strong analysis only creates value when you can explain it clearly to a client, manager, or teammate.

        Turn it into proof: Record a two-minute explanation of a project for a nontechnical audience.
        BEM technical collection

        Top technical and functional skills

        Start with the cluster closest to your target role. Each cluster pairs two relevant courses with a work sample you can create.

        Technical cluster 01

        Solve business problems

        Solving Business ProblemsIntroduction to Business Analysis

        Learn a repeatable way to define the problem, identify stakeholders, analyze needs, and recommend a workable solution.

        Build this: Create a business case that defines the problem, stakeholders, alternatives, and recommended solution.
        Technical cluster 02

        Execute projects and priorities

        Project Management FoundationsStrategic Thinking

        Entry-level associates are often hired to coordinate work, clarify priorities, track deliverables, and help teams make progress.

        Build this: Build a one-page project charter with scope, milestones, owners, risks, and measures of success.
        Technical cluster 03

        Understand customers and growth

        Marketing Analytics FoundationsCustomer Success Management Fundamentals

        These skills support marketing, account management, customer success, sales, product, and client-solutions pathways.

        Build this: Develop a customer insight brief with one segment, one need, one measure, and one recommended action.
        Technical cluster 04

        Improve work across functions

        Working on a Cross-Functional TeamProcess Improvement Foundations

        BEM students enter varied functions where results depend on handoffs, shared priorities, and practical execution. These courses turn broad business knowledge into a visible ability to collaborate across teams, diagnose friction, and improve a workflow.

        Build this: Map one cross-functional workflow, identify one handoff problem, and propose an improvement with owners and success measures.
        BEM power-skill collection

        Top power and durable skills

        Pair technical depth with the human skills needed to clarify needs, collaborate, earn trust, and move work forward.

        Power skill 01

        Read the room and build relationships

        Developing Your Emotional IntelligenceImproving Your Listening Skills

        Broad business roles depend on customer awareness, self-management, and understanding concerns that are not stated directly.

        Practice this: After a team or client conversation, document what you heard, what changed, and the follow-up you owe.
        Power skill 02

        Negotiate and lead across teams

        Negotiation FoundationsLeading without Formal Authority

        Project, sales, operations, and client roles require alignment across people with different priorities.

        Practice this: Build a stakeholder map and rehearse a tradeoff conversation with a clear ask and fallback.

        The power-skill collection aligns with the NACE Career Readiness Competencies and the World Economic Forum Future of Jobs 2025 skills outlook.

        Optional depth

        Role-specific add-ons

        Use these only after reviewing several postings for your target title and confirming that the skill appears repeatedly.

        Your BEM proof challenge

        Choose a target function first. Complete two courses from the cluster closest to that function, then build one market, process, project, or customer artifact you can discuss in an interview.

        Open WFU LinkedIn Learning Return to Skill Builder

        LinkedIn Learning periodically updates course titles and URLs. These links were verified against LinkedIn's public course catalog in July 2026. Course access is provided through Wake Forest University.